Technology utility

"All of us who professionally use mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can lift it onto a higher level." - William Bernbach

The good side:

Platforms like Twitter and TikTok facilitate immediate information exchange, bridging cultural gaps, and amplifying diverse voices.

VR and AR offer immersive storytelling experiences, fostering empathy and understanding across borders.

AI algorithms personalize content, ensuring diverse perspectives are represented while upholding ethical standards.

Upholding principles of accuracy and impartiality, media professionals contribute to national integration and global solidarity.

Let's turn things around for a moment:

While social media connects people globally, it can also amplify misinformation and spread divisive narratives, fueling social unrest and polarization.

Although VR and AR enhance empathy, they could potentially desensitize individuals to real-world issues by creating a disconnect between virtual experiences and tangible actions.

AI algorithms, if not properly regulated, may perpetuate biases and echo chambers, limiting exposure to diverse viewpoints and exacerbating societal divisions.

And finally, in the pursuit of breaking news, media outlets may prioritize sensationalism over accuracy, leading to the dissemination of misleading information and erosion of public trust.

One common denominator here is the utility of the tools - this has been the case since the dawn of any new technology.

Who do you think is responsible?